The new wave of “guerrila marketing” might just be a fad, but you have to admit sometimes it is pretty cool. (Of course, other times it’s not thought through completely.)

Office Max will be revealing their new logo using GPS and a mobile projection system to have a giant rubber band ball bouncing down the streets of Chicago.

The ball will be seen, at various points, spinning in place, bouncing off sidewalks and soaring several stories high as it careens down Michigan Avenue into such Windy City landmarks as the Sears Tower, the John Hancock Center and the Art Institute of Chicago.

Sounds pretty cool to me. I wonder what else they can project? Oooo, I got it! How about a 100 foot tall Stay-Puft Marshmallow Man!

This entry was posted on Friday, February 9th, 2007 at 12:05 pm and is filed under Funny, Retail. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.